Brand recognition

Thanks to Jeff, the boys know nearly all the car brands. On a walk to the playground, I hear, "That's a Toyota. That's a Honda. That's a Mazda. That's a DW (translation: VW or Nate's mommy's car). That's a Mercedes Benz. That's a Acura. That's a Ford. That's a Hyundai. That's a BMDW (translation: BMW). That's a Chevy. That's a Subaru. That's a nothing car (translation: Oldsmobile)."

It doesn't stop there. Whenever they see a toy with a Fisher-Price logo, they yell, "MOMMY! That's FISHER-PRICE!" Since nearly 99% of the toys in our house and in the playground are Fisher-Price, I hear this a lot.

My kids are already a marketer's dream.